BannerBoxes
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This has become a popular advertising model. Publishers set a fee for a length of time an ad will be displayed on their site (i.e. 1 week for $100). Many believe this type of model is best for an Advertiser since an Advertiser can calculate their Return On Investment (ROI) easy and it is immune to fraud since there is no reason for a them to click on the ads being shown on their site. This is not true.
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